attractive power
![Image courtesy of greenferdinand via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Soft%20Power%20Conceptualized_WEB.jpg?itok=Bu2k-pBq)
In the second post of a two-part series, Ilan Manor looks at how the concept of soft power can be re-conceptualized in the 21st century.
![Image courtesy of greenferdinand via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Banality%20of%20Soft%20Power_Part%20One.jpg?itok=dh6iy2gB)
In the first of a two-part series, Ilan Manor argues that the concept of soft power has become banal in 21st century public diplomacy discourse.
Ukraine’s bid to eventually join the European Union wins a critical vote, a victory in its war against Russia and for democratic values. [...] At a time when three major countries are pulling away from Europe, Ukraine’s eagerness to embrace the EU and its values shows how much other countries want in. [...] For others outside the EU, however, the allure is a deeper theme, that of civic values such as equality and openness. And they are willing to make big sacrifices to join the Continent’s biggest club.