borat

Kazakh eagle hunter in Altai Tavan Bogd National Park, Mongolia.
September 7, 2016

The Kazakh government taps into historical memory and soft power with a new Game of Thrones-style TV epic dramatizing the founding of the Kazakh khanate (state).

Witnessing the ninth-largest country in the world (Kazakhstan) do battle with a satirical character (Borat), I decided it was important enough to start writing about from an academic perspective. [...] Kazakhstan continues to reap the benefits of the free press it received as part of Baron Cohen’s innovative marketing campaign for the [2006 Borat] film, though the Borat connections still stings a bit.