brand management
![Image by iStock](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Why%20Expo%20Dubai%20Matters_1_775x469.jpg?itok=8KAPPgpy)
September 29, 2021
The upcoming World Expo in Dubai offers an opportunity to form human-to-human connections amid the uncertainty of today's world, writes CPD Director Jay Wang.
![Photo reprinted courtesy MONUSCO/James Botuli, via Flickr A UN airplane delivers supplies to the Mbandaka airport to help fight Ebola](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/15045366173_1f1751af84_h.jpg?itok=s_wRBpD4)
August 5, 2015
The Under Secretary, Cristina Gallach, describes the challenges of managing the UN's image.