brand nationality

CPD co-sponsored ICA's post-conference program on May 30 in San Diego.

While the world of business is increasingly connected and integrated on the global scale, the nationality of a brand at times attains growing political significance in today’s marketplace. Some argue that with globalization a brand’s nationality—its perceived national association—has become so tenuous that contemporary consumers may not care where a brand is from or even know the country-of-origin information of the brands they purchase.

brands of earth

Jay Wang on the growing ambiguity of the "Made in" label.