One of the other reasons why our product appeals to Chinese consumers on a base level is because it incorporates Chinese cultural elements in the beers themselves and also incorporates Chinese literature and historical references in the naming and branding of the beers. Two good examples of this would be our Iron Buddha Blonde Ale and our Little General IPA. The Iron Buddha Blonde uses tie guan yin wu long tea during the brewing process, which gives the beer a floral note at the end. The name "Iron Buddha" is one way to translate the tie guan yin (铁观音), or the iron goddess of mercy.

The last time they were in Hong Kong, two filmmakers from Wong Fu Productions got “pop-star style” hair cuts and ate McCurry burgers at McDonald’s. The two Chinese American YouTube stars embraced the local culture for what it was – a mixture of flash and culture. Wesley Chan and Philip Wang, who founded their film company in California with a third member, Ted Fu, said their roots were here in Asia. That’s part of the reason they keep coming back.

Building the nation's "soft power" - the kind of intangible influence the United States enjoys through its cultural strength and global connections - has emerged as a key priority in recent years and was repeatedly emphasised by former president Hu Jintao. "China's impact in Africa should not be underestimated. China is the most influential world power in Africa at present; its soft power is overwhelming," said Anthony Desir, a partner of the Strategic African Mineral Investment Fund, an African resource consultancy.

The Voice of America has its very own "mockumentary"-style comedy series – “English Off the Mic.” The program, by the VOA Mandarin Service, aims to teach American English and culture to viewers in China. The show's hosts/actors Lin Yang and Michael Bond and director Chenxing Zhang invite On Assignment's Alex Villarreal to a taping and tell her all about their fun approach to an important need.

The contrast between LA and another great city, Seoul, is remarkable. I have been going to Seoul for about 20 years now, and I just brought a group of USC students there for a comparative international development class. Back in 1992, when I first visited Seoul, it was an emerging city of considerable promise, but also with considerable poverty. It has since become one of the world’s rich cities.

A new Pew Center poll asked 37,653 people from 39 different countries their opinions on a variety of topics concerning the United States and China. The survey found the world views the United States more favorably than China, but believes China has or will soon become the world's leading power. Across the board 63 percent of respondents have a positive opinion of the United States, while only 50 percent have a positive opinion of China.

A young African boy came to China to look for the flying heroes he had seen in kung fu movies. He did not learn to fly, but other lessons had made him a hero in his own homeland, and an ambassador in China, where he has stayed for the last 30 years. He Na finds out the details. Children often have big dreams, to stand in the limelight in front of the cameras, the football field, or even in politics, but perhaps Luc Bendza had the grandest dream of them all. He wanted to fly

Overseas, marketing and public diplomacy efforts featuring posters on public transportation systems and TV ads have been underway for the past few years. These efforts all show signs of success, on both the supply side and the demand side of trade in shark fins. Hong Kong's Census and Statistics Department tracked 3,100 metric tons of shark fin being imported from the island to China last year, but this year's numbers are way down.