The world is surrounded, and even blinded by the soft power of Western countries, the Western media and the information they provide. Many Chinese have already been accustomed to understanding the world based on Western ways of thinking. When meeting with two Chinese PhD candidates in Harvard University, Wang was shocked that these two highly-educated Chinese students described their motherland, where they had lived in for years, in terms shaped by Western discourse.

The Korean Film Archive (KOFA) has signed an “agreement of cooperation” with the newly opened Shanghai Film Museum, the South Korea state-backed body announced. The pact, the first of its kind to be pursued for KOFA since its inception in 1974, means the two organizations will collaborate for film screenings, exhibitions, and restoration projects.

China is without a doubt here to stay in Africa! China clearly has a plan for Africa. The "sinofication" of Africa is currently taking place through immigration, the assertion of soft power and mass investments and goods.

Strip away the ostensibly benign surface of public diplomacy, cultural exchanges and language instruction, and it becomes clear that the U.S. and China are engaged in a soft power conflagration – a protracted cultural cold war.

This huge increase in cultural interaction has big political implications, because what happens in the cultural arena increasingly affects what politicians can do: cultural misunderstandings create political problems, while an attractive culture gives countries a licence to operate in international affairs, and a chance of being heard.

From June 15-23 cinematic movers and shakers from the world over are descending on Shanghai for the SIFF, now in its 16th year. And as the three Monkey King-themed choppers suggest, Chinese cinema is proudly showing the world what it’s got. As China’s only A-category international film festival accredited by the FIAPF (International Federation of Film Producers Associations), in many ways SIFF is the nation’s ultimate soft power fest.

Mysterious China has been an important power both in ancient period and today’s world with global reach. Genesis of its mystery belongs to its great civilization and culture which was a model to copy by neighboring East Asian states in past times, added by its inventions of paper, gun powder and compass.

Beijing has unveiled a basket of initiatives to deepen economic, cultural and social exchanges across the Taiwan Strait, following a high-profile meeting last week between President Xi Jinping and Wu Poh-hsiung, the honorary chairman of Taiwan's ruling Kuomintang.