The Chinese have been growing their media presence in Africa in recent years as part of a "soft diplomacy" strategy — using culture and information to spread its influence and counter what it views as unfair treatment in global media. A paper on this topic by Yu-Shan Wu at the South African Institute of International Affairs describes soft power, or ruanshili to use the Mandarin term, as an "important instrument to help a state achieve its most desired goal with the least objection".

Professor Jin Canrong with Renmin University of China said that non-governmental participation is the best way of doing public diplomacy, and Yao Ming is the most successful case of public diplomacy as he has greatly improved the image of Chinese people in the world.

Chinese officials have lifted a ban on Tibetan monks displaying photographs of the Dalai Lama at a prominent monastery, a rights group said on Thursday, an unexpected policy shift which could ease tensions in the restive region.

he so-called six-party talks — the on-again-off-again international mechanism by which the US, China, Russia, South Korea and Japan negotiate with North Korea over its nuclear aspirations — are often cited as an example of multilateral diplomacy.

To increase China's highbrow soft power, the Chinese government could initiate more scholarly exchange programs with other countries, set up more Confucius Institutes abroad, and increase government-sponsored and government-involved people-to-people exchange programs.

The friendship and cooperation between California and Jiangsu started in the 1980s, and the two sides made it an official sister-state relationship in July 2011. The cooperation covers science and technology, education, economy and trade, two-way investment, culture and tourism.

The overall measure of Australians' "warmth" towards China is captured in the Lowy Institute's "thermometer," a gauge measuring how positively people feel towards a range of countries. Last year China was ranked eighth with a warmth of 59 degrees out of a possible 100, just under Malaysia and just above India.

A recent visit from Chinese Communist Party Politburo member Guo Jinlong to Cuba included a presentation of acrobatics from China and The Chinese Dragon performed by the women’s percussion orchestra Red Poppy of Beijing along with young Cubans including the University of Havana Confucius Choir and the Habana Comás dance troupe. - See more at: http://www.havanatimes.org/?p=95164#sthash.qZvxSCKZ.dpuf