China and Thailand have agreed to exchange educational and cultural systems in which both countries will send language instructors to train children of their countries in preparations for the Asean Economic Community (AEC) which will kick off in 2015, said Education Minister Suchart Thada-Thamrongvech.

Going global is an ambition pursued by Chinese film makers for decades. Yet the reality is Chinese movies make their fame on the world stage largely through Kongfu films. At the ongoing 15th Shanghai International Film Festival, Chinese film makers are trying to tell the world they have more to offer.

The Confucius Institutes are in themselves a good thing, as an international cultural presence for China and an exercise in soft power. Canadian universities and colleges, however, should refrain from partnerships with them, as they are bound to include a propagandistic element inconsistent with liberal education.

In fact, the China Cultural Center in Benin has designed a variety of classes for Beninese who are particularly enthusiastic about Chinese culture, including teaching them the Chinese language. Since the China Cultural Center opened in 1988 in Cotonou, it has been serving as a platform for the Beninese people and other Africans to deepen their understanding of China.

China’s ruling Communist party has long lamented that its “soft” power falls far short of that of the US. Efforts to improve matters, however, have been hampered by an overeager propaganda agenda. Mr Wang said this would change. “Our country puts too much emphasis on ‘going out’”...The harder you strive to do that, the less you will succeed."

It is important for us to borrow from the rich cultural content of Africa, for us to reposition Africa and ensure that culture is not only a tool of diplomacy, but that we also can deploy it to achieve economic as well as the Millennium Development goals for the continent.

Global events such as the Beijing Olympics and the Shanghai Expo have provided an opportunity for China to show to the world a new face, and big investments in the developing world have seen China's image improve among the Africans and South Americans.

The strength of China's soft power within the emerging world is primarily driven by the growth of its multinational powerhouses, booming tourism and the rapid expansion and ranking of its universities, said the report, with the country ranking first among all emerging economies in these three key aspects.