In cooperation with Fredrikstad municipality in Norway, the Hong Kong based Theatre Studio and the Norwegian theatre lab Studium Actoris have initiated a three-year long cultural exchange program which is to culminate in a theatre production celebrating the 150 years jubilee of Norway and China’s most famous painters, Edward Munch and Qi Bashi.

In the current political climate, overt Chinese-ness is simply a competitive disadvantage for Chinese brands overseas, according to Jerry Clode, associate director of cultural insight for Added Value. Perhaps Chinese brands with global aspirations can look to post-war Japan for role models.

SHANGHAI --- Zhao Qizeng, China’s leading proponent of public diplomacy, wrote, “Culture is the soul and life of a nation.” That concept is the driving force behind much of China’s exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place on their language, traditions, and other cultural elements of their national life.

SHANGHAI --- Zhao Qizeng, China’s leading proponent of public diplomacy, wrote, “Culture is the soul and life of a nation.” That concept is the driving force behind much of China’s exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place on their language, traditions, and other cultural elements of their national life.

As people in Santa Lucija, a village in the small island nation of Malta, look forward to its annual Chinese Film Festival this summer, the China Cultural Center in Malta has pledged to organize more cultural events this year to mark the 40th anniversary of diplomatic relations between the two countries. Santa Lucija, the only Maltese village with a partnership with Jinchang district of Suzhou city in east China, began to offer its citizens a feast for their eyes in 2007 when it organized a Chinese film festival at the end of the summer.

On May 30, the Center for Northeast Asian Policy Studies (CNAPS) at Brookings hosted a discussion examining the use of public diplomacy in Northeast Asia. Leading experts discussed the objectives, practices, opportunities and challenges in public diplomacy for China, Japan, South Korea and Taiwan.

During the 20 years since the demise of the Soviet Union, and after a unipolar moment for the United States, China has emerged as the newest superpower. All its predecessors at this exalted level, going back even before Rome, have established their positions by amassing formidable military strength. But China is going about matters differently.