China will not implode. Its road to superpower status will be bumpy, even rocky in parts, but the fundamentals of sustained macroeconomic expansion are in place and, for the large part, enduring. Here are 10 popular misconceptions about China.

As a Chinese person, I think the viewpoint is very interesting and needs some discussion. Obviously, the Chinese government is eager to change the image created by the coverage of the West media, and therefore spends a lot of effort on the construction of a positive image.

The most-populous nation has been throwing tens of billions of dollars at its prestige deficit for a decade, all part of an effort to enhance China’s soft power, something of which the U.S., for all its crises, has a surplus.

With 523 Confucius Institutes around the world and 4359 titles in English on the life and teachings of the great seer on the Amazon database alone, Confucius is one of China's biggest exports to the world.

The China Institute for International Communication Strategy (CIICS),co-sponsored by the Chinese People's Institute of Foreign Affairs (CPIFA) and the Communication University of China (CUC), is dedicated to research in public diplomacy, promotion of culture, art, media relations and other related fields, according to its press release.

The party's fear of general "instability" is perhaps matched only by the disdain it holds for the airing of dirty laundry. This is in part informed by a cultural psychology at the micro level that manifests in macro political behavior: The ugly stuff and internal bickering get sorted out in the privacy of an inner sanctum, while for the appearance of outsiders, all is well and please don't poke around.

Needless to say, the tone and direction of branding a nation emanates from its top executive or CEO. This is the individual who by being the President, King or Prime Minister of a country carries on his shoulders the unique and challenging responsibility of inspiring citizens towards positivism

Will the weakening of ASEAN encourage some members to move closer to the U.S.? And will China and the U.S. intensify their "soft power" struggle for the hearts and minds of Southeast Asians?