Wang Jiarui, minister of the International Department of the Communist Party of China (CPC) Central Committee, stressed the importance of public diplomacy in China's overall diplomatic undertakings, adding that public diplomacy can help increase mutual trust and clarify misunderstandings between China and other countries.

Since the beginning of the year palpable change is in the air. It is readily apparent to me that a critical mass has been reached and that China's long-time inability to master the art of soft power and cultural diplomacy is finally changing. The few popular long-time staples of Chinese cultural diplomacy like kung fu fighters and acrobats, together with a few memorable highbrow museum shows, now have more and more company.

Public diplomacy can be implemented as a cluster of measures that are more productive than the confrontational steps such as “checkbook diplomacy,” in which Taipei and Beijing competed for formal diplomatic partners.

China is steadily gaining the hard power that comes from factories and finance.... But lasting influence in the world has come more from soft than hard power: ideas for living, models of individual, commercial, and social life that people emulate because they are attracted rather than because they are compelled.

Hundreds of Chinese Students and Faculty filled the auditorium of Tianjin University of Sport for the inauguration ceremony of a unique new center that will share U.S. culture through the medium of sport.

Much ado has been made about burgeoning Chinese soft power, and how China is increasing its public diplomacy and extending its soft power reach. From expanding the number of Confucius Institutes around the world, to a growing international broadcasting effort, China has been actively working to wield more signficant soft power influence.

Over the past decade, China's economic and military might has grown impressively. This has frightened its neighbors into looking for allies to balance China's increase in hard power. But if a country can also increase its soft power of attraction, its neighbors feel less need to balance its power.

American French Fry Brother," the nickname of an American study-abroad student, is now trending on Sina Weibo after he fed a homeless woman on the streets of Nanjing a packet of fries and some water..."Kindness has no borders," Sina Weibo said of Lu's act of philanthropy and McDonalds diplomacy, "Let kind hearts melt away indifference.