It's a country where Shah Rukh Khan remains hugely popular. If you walk around the streets of Bali, inevitably someone will ask you if you have seen Kuch Kuch Hota Hai. The soft power of Bollywood is tangible in nooks and crannies of this vast country.

Vogue editor Anna Wintour announced a new initiative called the China Design Program. It will be a kind of cultural exchange that sends American designers to China to learn about manufacturing, marketing, and other aspects of the fashion business there—and a Chinese designer spends time in the U.S.

The award’s sponsors are professors and academics who say they are independent of the government. While the government has enthusiastically embraced the need for more robust cultural links to enhance China’s “soft power,” it wants that charm campaign to stay under the firm direction of the ruling Communist Party.

A star-studded...cultural forum that brings the likes of organic-food advocate Alice Waters, filmmaker Joel Coen and cellist Yo Yo Ma to Beijing this week...is a response to the sclerotic environment surrounding China policy in Washington D.C...a “class trip” that would create “some fund of common experience [between the two sides] where you’re not always arguing.”

China’s insistence on treating investment strictly as a government-to-government affair, ignoring the sentiments of inhabitants on the ground, could undermine this. Its refusal to acknowledge public opinion on a continent where mass political consciousness is awakening could cost it dearly in the long run.

Hu said the two sides should expand cultural and people-to-people exchanges and use the occasion of celebrating the 40th anniversary of normalizing ties to develop a long-term plan for exchanges in the areas of youth, young cadres, culture, tourism, media and local governments so as to improve mutual understanding and friendly feelings between the two peoples.

The meeting resulted in the creation of the Wanning Declaration, a document viewed as a milestone in public diplomacy between China and Africa. The declaration underscored the agreement made between China and African nations to enhance Sino-African cooperation...