Wang Guoqing, vice-minister of State Council Information Office (SCIO), led a panel discussion of public diplomacy...To help foreign countries improve the understanding of China, the Chinese government is making great efforts to enhance its public diplomacy skills...

To build itself into a cultural power, China faces the urgent task of safeguarding its "cultural security", strengthening its soft power and boosting the international influence of its culture.

China is expanding its presence on U.S. campuses, seeking to promote its culture and history and meet a growing global demand to learn its language.

An interesting blog post from the U.S. Center for Citizen Diplomacy discusses Creative Learning, an organization that encourages Americans to become “unofficial Ambassadors” to different Islamic nations. Another blog...demonstrates the impact social media can have on public diplomacy and how the use of the internet makes public diplomacy very effective in its distribution.

Dozens of doctors and nurses fanned out from a Chinese navy hospital ship to treat poor Jamaicans as part of a global humanitarian mission to portray China’s rapidly growing military as a responsible power. The aim of the operation...is to soften the image of China’s 2.3 million-member military and boost its ties with other nations’ armed forces.

CPD Blog Manager: Naweed Lemar

Two of China’s largest film production companies, said they were each acquiring up to 20% of start-up distribution company China Lion Film Distribution, with the goal of introducing more of their films to the U.S. market. Bona Film Group Chairman and Chief Executive Dong Yu added that he thought the deal was a good opportunity to open Chinese films to the North American market and consequently promote Chinese culture abroad.

In the midst of surging overseas interest in China following the 2008 Beijing Olympics, Hu founded Global Times's English edition. Given how much of what Global Times prints is obvious anathema to liberal Western readers, it's worth noting that another recurring topic is criticism of China's own culture of official corruption.