In the past 30 years, China has created an economic machine that has lifted more people out of poverty in a short space of time than any nation in history. It has built world-class factories, vast modern cities and a continental highway system. Now it wants to build something less tangible: soft power.

The latest issue of the Atlantic Monthly devotes a major cover story to Pakistan. Neither the article nor the cover (a photo of a grubby jihadist) capture Pakistan's most flattering side, and the title, "The Ally From Hell" does not appear to do so either.

Each year, Google hosts a conference called “Zeitgeist,” organizing presentations and discussions surrounding the most popular search queries of the past year. Much is learned about the zeitgeist through Google searches.
 

China isn’t the only country engaged in cyber espionage. But perceptions of its increased activity risk undermining its soft power diplomacy.

The U.S. embassy in Beijing...broadcasts its readings via an iPhone app and through Twitter, which is blocked inside China but can be accessed by tech-savvy Chinese who...circumvent the country’s Web censorship system...As a result, many Beijingers are becoming increasingly aware that the embassy’s readings often contradict those from Beijing’s environmental bureau...

Chinese Internet users were split on how to interpret the sudden appearance of IMF managing director Christine Lagarde on Sina Weibo, the country’s dominant Twitter-esque microblogging service. Others...choosing instead to welcome Ms. Lagarde with warnings not to use the service to solicit China’s help in solving the financial mess in Europe.

Cross-cultural tensions on the American campus may still increase because...it’s fundamentally a clash of civilizations. Chinese and Americans have fundamentally different values, norms, and worldviews, and Chinese students on U.S. campuses is merely the first front of the inevitable struggle between the hegemon and its challenger.

Networks are becoming increasingly important, and positioning in social networks can be an important power resource. Coercion remains an important aspect of power in this global information age, but policy answers will often depend on the context of each market and its asymmetries of vulnerability.