Chinese State Councilor Liu Yandong met with Androulla Vassiliou, European Commissioner for Education, Culture, Multilingualism and Youth, pledging to actively promote relationships between China and the EU. Vassiliou said...that such exchanges will enhance communication in the areas of education and culture, and promote further cooperation.

China has cultivated a delicate foreign policy toward the Southeast Asian region over the years. It initially followed soft-power diplomacy...This "feel-good factor" paid dividends as it helped China to sign a code of conduct on the dispute of the South China Sea with the contending parties.

More than 300 of the Communist Party’s most powerful leaders met in Beijing and discussed ways of boosting the nation’s “cultural soft power”: an admission that for all the country’s economic prowess it lacks the magnetic draw of a country like America.

Evidently, China has cultivated a delicate foreign policy toward the Southeast Asian region over the years. It initially followed soft-power diplomacy by providing economic aid to various infrastructure projects and opening its domestic market for Southeast Asian manufactured products without antagonizing the region politically.

China hosted a high-profile International Taoism Forum here on Sunday in an effort to spread the religion's influence on the world stage.

A Chinese navy hospital ship called the Peace Ark sailed on Friday into Havana Bay in Cuba, reflecting good relations between the communist allies and China's expanding global presence.

A Chinese navy hospital ship...sailed on Friday into Havana Bay in Cuba, reflecting good relations between the communist allies...Military experts and China watchers say the ship is one of the ways in which the Asian giant is increasing its use of "soft power" to burnish its image...

Nation branding is an increasingly important and influential field of theory and practice which attempts to measure a country's reputation and provide guidance on a country's image management around the world.