CPD Blog Manager: Naweed Lemar

Two of China’s largest film production companies, said they were each acquiring up to 20% of start-up distribution company China Lion Film Distribution, with the goal of introducing more of their films to the U.S. market. Bona Film Group Chairman and Chief Executive Dong Yu added that he thought the deal was a good opportunity to open Chinese films to the North American market and consequently promote Chinese culture abroad.

In the midst of surging overseas interest in China following the 2008 Beijing Olympics, Hu founded Global Times's English edition. Given how much of what Global Times prints is obvious anathema to liberal Western readers, it's worth noting that another recurring topic is criticism of China's own culture of official corruption.

As a projection of ”soft power“ to the world, culture is key part of China's comprehensive national strength. With the further development of the country's economic and political reforms, cultural institutions also need to be modernized.

Teaming up with the Gates Foundation isn't just a charitable move on the part of the Chinese government. The partnership is a perfect example of soft power--the spreading of influence through propaganda, public works, and cultural prestige.

The single most important requisite to Korea’s success in attracting foreign investors is nation branding, pure and simple. The planet serves as a global display case.

Chinese animation can act as a vanguard for the export of Chinese culture, said Leng Song, general secretary of the world media research center of the Chinese Academy of Social Sciences. Animation is rarely affected by cultural barriers and can be easily understood and accepted by the general public, Leng said.

Grassroots Chinese students' associations are taking it upon themselves to bridge the gap between the United States and China at Harvard University. "Representing China today shouldn't be only dumplings and Chinese-style dresses because people from outside China know it already,"