More recently, whilst in office from 2003 to 2010, former President Lula da Silva presided over an era of unprecedented political and economic engagement between Brazil and Africa. In that time Brazil has doubled its number of embassies on the continent to 34, tripled its exports to over $9.5bn in 2010 and quadrupled trade with Africa.

Actually, the temple can enhance China's 'soft power' diplomacy and provides a more intriguing picture of the nation.....Although Abbot Shi Yongxin faces a great deal of criticism for commercializing the temple, he's bringing global attention to Chinese culture. Many famous Hollywood actors and American superstar athletes have visited the Shaolin Temple to learn from the kung fu monks.

Its popularity underscores the quiet success China's “soft power” push is having in unlikely locations. The Tamil station, which broadcasts every day from a modest 12th floor office, has more than 25,000 registered listeners ... in Tamil Nadu and the rest of India, Sri Lanka, Malaysia, Singapore...

As a supporter of the 100,000 Strong Initiative and to highlight the overall importance of educational and cultural ties between the United States and China, will.i.am will direct a concert in Beijing later this year to benefit the Initiative. The Beijing concert will celebrate U.S.-China educational and cultural exchanges and will include performances by will.i.am and other American and Chinese pop stars.

Today, such ancient wisdom is proliferating across the whole of China. That the international community can be won over more with soft power has been emphasized by Hu, who has taken measures to spread the knowledge of China's "soft power" across the world.

Xinhua's U.S. expansion is seen as an effort to burnish the country's image and build its brands here. A Pew Research Center poll earlier this year found that 43 percent of Americans saw China as a "serious problem."

China and India have set in motion several bilateral cultural initiatives, including a massive people-to-people contact exercise, to get an edge in cooperation in culture which has fallen behind the volume of trade between the two nations