Today, the first lady Michelle Obama will speak about the initiative to increase the number of American students studying abroad in China. It is specifically designed to train students and the next generation of professionals on how to orchestrate and communicate in U.S.-China relations in the future decades.

As President Obama welcomes Chinese president Hu Jintao for a state visit, Americans should get ready for a Chinese ad blitz on TV. The spots -- with images of ordinary Chinese citizens juxtaposed with celebrities like the NBA's Yao Ming -- are aimed at improving China's image in the U.S. Will it work? Marketplace's Scott Tong takes a look.

Featuring 61 languages, CIBN will be a convergence of a website, online broadcaster, network television and mobile service terminal. It's set to become a new state-level broadcasting organization that caters to audiences from all over the world, thanks to the rapid development of the Internet and mobile communication technology.

When Barack Obama became US president, one of his top foreign policy priorities was to improve relations with China. Yet on the eve of President Hu Jintao's state visit to Washington, US-China relations are worse, rather than better.

China has unveiled a 60-second promotional video on the huge screens in New York City's Times Square to coincide with President Hu Jintao's US visit this week -- a flashy bit of soft diplomacy.

Shi Anbin, deputy dean of the School of Journalism and Communication at Tsinghua University, and Zheng Yannong, deputy director of China International Public Relations Association, talk with the Guangzhou Daily about how China should enact a public relations (PR) strategy to enhance its image in the world.

An opinion poll, jointly conducted by China Daily and the Beijing-based Horizon Research Consultancy Group, provides a mirror to reflect upon the trajectory of public opinion in China in regard to the relationship between China and the United States last year.

President Hu Jintao will travel to the United States for his third official visit as China’s leader this week. It may be his last before he hands over power to his apparently designated successor, Vice President Xi Jinping, in 2012.