When Barack Obama became US president, one of his top foreign policy priorities was to improve relations with China. Yet on the eve of President Hu Jintao's state visit to Washington, US-China relations are worse, rather than better.

China has unveiled a 60-second promotional video on the huge screens in New York City's Times Square to coincide with President Hu Jintao's US visit this week -- a flashy bit of soft diplomacy.

Shi Anbin, deputy dean of the School of Journalism and Communication at Tsinghua University, and Zheng Yannong, deputy director of China International Public Relations Association, talk with the Guangzhou Daily about how China should enact a public relations (PR) strategy to enhance its image in the world.

An opinion poll, jointly conducted by China Daily and the Beijing-based Horizon Research Consultancy Group, provides a mirror to reflect upon the trajectory of public opinion in China in regard to the relationship between China and the United States last year.

President Hu Jintao will travel to the United States for his third official visit as China’s leader this week. It may be his last before he hands over power to his apparently designated successor, Vice President Xi Jinping, in 2012.

Chinese President Hu Jintao this week will lay out his vision for U.S.-Chinese relations based on strategic mutual trust, state-run media reports, amid recent hints of Washington's frustrations with Beijing.

Follow the pandas: they remain a good guide to where China’s biggest foreign policy interests lie. Since “panda diplomacy” began in the 1950s with an overture to the Soviet Union, gifts of cuddly-looking bears with cutesy names have helped point to the big themes in Beijing’s strategic positioning.

CPD University Fellow and Associate Professor at the USC Annenberg School for Communication & Journalism, Jay Wang's new book, Soft Power in China: Public Diplomacy through Communication, has just been published by Palgrave Macmillan as part of their Global Public Diplomacy series.