In the debate over what is and is not public diplomacy, here’s another example to throw into the mix. In 2009, the ad agency for Nike China won an award for its series on Liu Xiang, a Chinese phenom in the hurdles. Liu carried the inspirations of China into the Beijing Olympic games in 2008.

China honored its Lunar New Year on February 3, welcoming the Year of the Rabbit...Although traditionally a Chinese holiday, the Lunar New Year is observed all over the world . We wanted to see what it looked like, so we teamed up with Flickr.

On the other hand, however, a number of countries — such as China, India and other emerging powers — have been expanding their influence through fast development in terms of global issues and diplomatic approaches. It is a new era, where every nation is engaged in tough competition with others in respect to their own national interests.

Joseph Nye coined the term "soft power," but he says that strategy alone is no longer enough. In The Future of Power, Nye explains that in the global information age, superpowers need a "smart power" strategy — the hard power of coercion and payment, plus the soft power of persuasion and attraction.

In a sign of the importance that India is attaching to its ties with East and Southeast Asia, India hosted Indonesian President Susilo Bambang Yudhoyono at its Republic Day celebrations last week.

Middle East citizens have long been fearful -- but now with protesters overwhelming the streets, the regimes finally are too. Yet as people power has swept autocrats out of Tunis and Cairo, Middle Eastern regimes aren't the only ones getting nervous. Beijing is also paying rapt attention.

On India’s Republic Day in Beijing, the Chinese assistant foreign affairs minister Hu Zhengyue was riveted to an energetic 40-minute performance by Kathak dancers flown from India for the occasion. As he clapped, Hu was heard asking if the dancers were not dizzy from spinning on the stage.