Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life.

Last week, China unveiled an ad campaign on the jumbotron screens in New York City’s Times Square to promote its national image. The two 30-second spots, titled “Experience China,” feature the country’s celebrities and luminaries from different walks of life. So, like many other countries, China is now taking a page out of the Madison-Avenue playbook to try to get its message out.

China's campaign to use the soft power of culture to present an appealing face to the world seems to have found an official mascot: Confucius. The 2,500-year-old Chinese theorist, who preached devotion to tradition, has become the first non-revolutionary figure to be honored in Tiananmen Square with a new monumental statue...

Just under the wire, this note from Nicholas Charles Bouloukos, a jazz pianist and conductor now working in China, is too interesting not to share while the Hu Jintao visit is still more or less newsworthy. Bouloukos explains how the White House choice of a jazz-centric music program for last week's State Dinner matches developments in China itself.

Chinese President Hu Jintao visited Barack Obama's hometown of Chicago Thursday, under the auspices of furthering cultural exchanges between the two countries. Hu is scheduled to visit a local Confucius institute today before attending a ceremony of business-contract signings.

Chinese President Hu Jintao had a busy schedule from Tuesday to Thursday, meeting with U.S. leaders on major bilateral and world issues in Washington. His diplomacy in the United States, however, turned somewhat light-hearted as he walked into a Chicago high school on Friday morning.

Addressing a symposium to mark the 10th anniversary of the Law on Standard Spoken and Written Chinese Language, Liu said popularizing the standard Chinese language is vital for "carrying out the Chinese culture, enhancing the country's soft power, national unification and unity among all ethnic groups."

While President Barack Obama met with Chinese leader Hu Jintao at the White House, first lady Michelle Obama took the opportunity to encourage students to study abroad in China, in hopes of strengthening ties with the economic powerhouse and fostering cross-cultural exchange.