china

Although China lacked the creativity to produce a soft power hit like the popular Disney movie, it seems to have the vision to shape something bigger: the “One Belt, One Road” initiative – the supreme mixture of soft and hard power, something similar to Joseph Nye’s idea of smart power. China has the power, now can ‘One Belt, One Road’ take it down the path to glory?

To promote cultural exchange between China and South Korea,  Korean Culture Day was held at the Korean Cultural Centre in Beijing on Wednesday. [...] As part of the activities, students from the Korea National University of Arts in South Korea, the Manhattan School of Music in New York and China's Central Conservatory of Music presented traditional Korean folk songs and classical Chinese music.

The local content production industry has received a huge boost following the signing of a cultural co-operation deal where local films will be broadcast in China.  The Rwanda-China broadcasting co-operation agreement that was signed between Rwanda Broadcasting Agency and the Chinese embassy in Rwanda will improve the quality of services and professionalism in broadcasting and the cultural industry.

China has launched a program to promote stories of well-behaved outbound Chinese tourists in an effort to improve overseas images of Chinese world travelers. [...] China's tourism industry, which has seen rapid growth, has become an influencing force in the world. [...] "The behavior of Chinese [outbound] tourists is one of the important parameters to gauge the national soft power," ​

A historically-grounded narrative is needed to counter China’s charges, which have real implications for American and other national policies. The PRC plays the “victim” card to its advantage [...] to indoctrinate internal opinion to support the regime, to stoke “nationalism” for leverage, and to arm psychological warfare that positions Beijing as “just.”

Under the "Adelaide Consensus" reached during the dialogue, both countries agreed to strengthen cultural diversity through the exchange of ideas, nurtured by constant exchanges and interaction. It was also agreed that Australia and China will commission an academic research piece on current activity in the cross cultural sphere, including exhibitions, films, arts and cultural festivals...

Both new players have made substantial economic and soft power investments in the country to boot. Since 2015, Beijing has poured over $14 billion into infrastructure development. Saudi Arabia, itself a prominent donor to Djibouti’s public works, has spent generously on social welfare projects for the country’s poor.

The measure has already generated a dramatically increased number of tourists not only from Thailand but from across Southeast Asia. They have now become a major source of Taiwan's foreign-currency earnings, economic growth and development. Most importantly, it has expanded people-to-people exchanges between Taiwan and a region previously little seen by outsiders. 

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