China’s Sichuan province has turned into a major hub of Pakistan-China bilateral cooperation both in military and socio-economic sectors. Major companies are coming from Chengdu, Sichuan region that are heavily investing in Pakistan, giving boost to their trade and military-to-military relationship.

China has never been shy about its desire to acquire “soft power” – the kind of cultural and economic influence that can’t be wielded by military might. And Hollywood has often been a partner in its project. China’s bid for soft power was on show this week, as Sony Pictures Entertainment formed an alliance with Dalian Wanda, a Chinese company that has become one of the world’s largest media empires...

Bruce Lui, senior journalism lecturer at Hong Kong's Baptist University, said Phoenix operates with the full blessing of the Chinese government and represents the face of Beijing's "soft power." [...] "The traditional state media format is getting a little tired, so China is encouraging certain private-sector entrepreneurs to preach its message in more attractive packaging," he said.

Cultural exchange between China and Nigeria got another boost on Thursday when the "Beijing Television Dramas and Movies Broadcasting Season in Africa" was declared open in the West African country. At least 17 Chinese movies and TV dramas of various categories, including urban comedy, love, family and adventure, are to be aired in Nigeria throughout the season.

Sino-German Media Co Ltd, a TV production joint venture, said it hopes to produce moreprograms about Chinese culture at its production center in Tianjin to show to viewers inGermany. The company has reached an agreement with Tianjin Foreign Cultural Trade Base, an organization for cultural exchange between domestic and overseas enterprises.

he American Federation of Arts (AFA), Asia Society, the Chinese Museums Association, and the Nanjing Museum are pleased to announce the U.S.-China Museum Summit will take place in New York City from September 25 to 28, 2016, bringing together museum directors and cultural leaders from both countries. Participants will explore opportunities for cultural exchange...

The Australian government’s Public Diplomacy Strategy points to the importance of “diaspora diplomacy”. It promises to take steps to “engage diaspora communities drawing on their linguistic skills, social networks and cultural community connections”, by making active use of “online and social media as public diplomacy tools”.

Chinese, Swedish and Germans will have a taste of local music during Botswana's 50th independence celebrations, courtesy of ReBatswana Music Ensemble. The music ensemble is a colourful, spirited showcase of traditional, folk, afro jazz and modern music and they are booked to perform in the said countries.