On Friday, State Department officials announced that they would revamp their efforts to counter ISIS messaging online — among other ways, by opening a new “Global Engagement Center.” That same day, the President and various high-ranking members of the national security establishment met with representatives from Facebook, Twitter, YouTube, and other Internet powerhouses to discuss how the United States can fight ISIS messaging via social media.

Despite increasing efforts by western governments and social media providers to counter ISIS online, ISIS  continues to produce and disseminate large quantities of ideologically inspired audio visual content and information.

“They [Congress] tend to view… efforts to influence civilians outside an area of conflict as Public Diplomacy, the responsibility of the Department of State or Broadcasting Board of Governors.” By contrast, “We [at US Special Operations Command] believe there is a complementary role for the Department of Defense in this space which acknowledges the need for a civilian lead, but allows DOD to pursue appropriate missions, such as counter-recruitment and reducing the flow of foreign fighters,” he wrote.