crisis
![Image by TheoCrazzolara via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/lightbulb_775x469_2.jpg?itok=AJltw1MR)
How can organizations reinvent their PD during the current global crisis?
![Image courtesy of pencilparker via Pixabay. Edited by CPD.](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Talking%20to%20Strangers_WEB.jpg?itok=JOlOY0YN)
May 11, 2020
CPD Faculty Fellow and ACPD Executive Director Vivian S. Walker discusses public diplomacy takeaways from Malcolm Gladwell's recent book.
![Image courtesy of NEOSiAM 2020 via Pexels](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Domestic%20Crisis%20Communication_WEB.jpg?itok=zuN5S4h3)
CPD Faculty Fellow Jan Melissen offers three recommendations to diplomats needing to reach citizens during a crisis.