cultural branding
![The Louvre Abu Dhabi. Image courtesy of Tasos_Lekkas via Pixabay.](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Louvre%20Abu%20Dhabi_City%20Branding_WEB.jpg?itok=XYKqmhZk)
March 18, 2020
Urban affairs expert and consultant Lorenzo Kihlgren Grandi looks at how vertical and horizontal partnerships are aiding cultural city branding.
Urban affairs expert and consultant Lorenzo Kihlgren Grandi looks at how vertical and horizontal partnerships are aiding cultural city branding.