Art is the centre of human life and it plays multiple functions in any given society (religious, economic, social etcetera). This means that its role in this period of rebranding is significant. Therefore, in all the sectors of the nation which are to receive serious attention from the rebranding project, culture is one of them. 

In an extraordinary act of culture and courage, a Russian orchestra performed in the ancient Syrian city of Palmyra recently liberated from the Islamic State, but Western media mocked the event, notes Gilbert Doctorow.[...] The orchestrated performed a concert of Bach, Shchedrin and Prokofiev in the Roman Amphitheater to celebrate the return of culture to a UNESCO site desecrated by its Islamic State occupiers.

A week-long visit by Sudanese Public Diplomacy Team to Ethiopia would cement the cultural, historical, people-to-people, political as well as economic relations between the two countries, House of People's Representatives Speaker and Ethiopian Public Diplomacy Team Head Abadula Gemeda said.

Ibrahima Syla arrives early to open the doors of the Fama Boutique, his shop at the Soumbédioune Craft Village in Dakar's Medina neighborhood. […] He has noticed a rise in Chinese vendors selling imitation products in markets across the city over the past two decades. "I feel concerned about it [affecting my business]," he says. "An original product is something like a dream and you don't want someone to take it."

[...] Public diplomacy has been embraced as a key tool for boosting Korea’s national image as a relevant international actor. [...] Korea is ever more focused on winning the hearts and minds of citizens across regions through the active showcasing of its cultural products, with “hallyu” as the crucial piece of the puzzle.