Pakistan’s Ambassador to the UN, Dr Maleeha Lodhi said the concert is an effort to project Pakistan’s soft image and present the country’s rich culture. ‘Public diplomacy is the most effective way to win hearts and minds’ and this aims to do just that.

Ballet Philippines had the recent honor of being invited to the 40th-anniversary celebration of diplomatic relations between the Philippines and China. The invitation was given by the Department of Foreign Affairs International Economic Relations-Cultural Diplomacy Unit with the Federation of Filipino-Chinese Chambers of Commerce and Industry.

For the first time Pakistan will mark its National Day at the UN with a concert in the prestigious General Assembly hall on March 23. Organized by the Pakistan Mission to the UN, the concert will feature Ustad Rahat Fateh Ali Khan. The concert titled 'Sufi Night Music of Peace' is aimed at spreading the message of international peace and harmony at the world stage.

Barcelona-born artist Antoni Muntadas takes a peek into the intense and conflict-ridden relations between Japan, South Korea and China with Asian Protocols, his exhibition that opens on Saturday in Tokyo aiming to spark a debate on self-censorship.

The South Korean Ministry of Culture, Sports and Tourism is teaming up with the Korea Foundation for International Culture Exchange (KOFICE) to provide Myanmar with free Korean television content. [...] they are meant to foster a positive view of South Korea–and maybe even spark demand for Korean products.

Guangzhou Juyi Exhibition Company and Asian Heritage Museum Group have signed a joint-venture agreement on strategic cooperation in exhibition and trade in Malaysia for cultural relics or artefacts from China.

The United States has always believed that our best ambassadors are the American people themselves [...] It’s people-to-people diplomacy; nothing may epitomize its modern manifestation more than the way Airbnb has succeeded in connecting tourists with hosts on the island.

In a vast parking lot outside Cambodia’s famed Angkor Wat temples complex stands a new museum built by North Korea, part of a lucrative charm offensive by a hermit state exporting its monumental art to a handful of foreign allies. [...] “North Korea has discovered soft power, it has discovered cultural diplomacy ... they are trying to broaden the image of what North Korea is about..."