Culture and Information Minister Abdul Aziz Khoja will open on Tuesday a weeklong cultural event in Berlin coinciding with the Saudi National Day celebrations.  A major event in the festival will be a comprehensive exhibition showcasing the past and present of the Saudi culture. 

With a wealth of 'soft power' resources, Japan continually strives to enhance the attractiveness of its image overseas through human, cultural and intellectual exchange, and public diplomacy. In particular, Japan's so-called sub-culture of animation (anime), movies, comics (manga), pop music and Japanese cuisine, has significant global reach.

As Indian athletes get ready to compete in Incheon today few remember how the modern Asian Games themselves were virtually invented by India, how central these Games were for the hopes, aspirations and ideals of Nehruvian India and the role they played in soft power diplomacy in the early years after independence.

In the post-Cold War international system, and an increasingly globalised world, 'soft power' has gained prominence. However, 'soft power' has always been significant for post-WWII Japan, which renounced military 'hard power' as a means of pursuing state policy, embracing pacifism. With a wealth of 'soft power' resources, Japan continually strives to enhance the attractiveness of its image overseas through human, cultural and intellectual exchange, and public diplomacy. 

Incursions cast a shadow over the visit of President Xi Jinping’s visit to India, but the joint statement issued on Friday reiterated their commitment to seek a "fair, reasonable and mutually acceptable solution". The two sides also said that ‘an early settlement of the boundary question’ ought to be ‘pursued as a strategic objective’. Policymakers are grappling with the implications of the Xi’s visit. 

The Latin American and Caribbean Cultural Festival will get underway Sept. 20 in Taipei City, underscoring the government’s commitment to bolstering ties between Taiwan and countries throughout the region.

While the Chinese forces are busy claiming Indian territory in the northern sector, the First Lady Peng Liyuan was busy practicing soft power in the national capital. Peng left no stone unurned to charm the school kids teaching them a lesson on how they can contribute to the progress of India.