It so happens that Argentine Malbec is attractive enough (on its own) to lure people into events organized by the embassies. An ideal lobbying opportunity. Throw in some tango music and dancers as well as beef or other delicacies and you have an irresistible package. 

An £18m fund is being earmarked to encourage international collaboration and cultural exchange, and generate more money by sending the best of English arts and culture overseas. 

Seomra ranga - "classroom", in Ireland's indigenous language - reads a cardboard sign tacked onto a door. A little further down the hall, a leabharlann is filled with books. It is a very Irish scene, but in a very unlikely place: East Belfast Mission on Newtownards Road. Across the street, a mural commemorates the Protestant paramilitary Ulster Volunteer Force. Union Jack flags fly from lampposts in the shadow of the shipyards that built the Titanic.

It's easy for most of us to get behind the theme for World Intellectual Property Day this year: "Movies, A Global Passion."  From Santa Monica, where I spent almost 20 years working in the entertainment sector, to Paris, France, where I most recently served four years as U.S. Ambassador, I have witnessed firsthand people's excitement and reverence for films -- Hollywood's in particular.

West Africa hasn't competed with the likes of Paris or Barcelona as a culinary destination, but a handful of food lovers there are making inroads to change that. Visitors to Ghana can now sample the work of mixologists who specialize in liquors made with local ingredients. In Bamako, Mali, vinophiles can head to the annual Beaujolais Nouveau wine festival. And in Dakar, Senegal, there's Trio Toque.