British Council director Peter Clack who left the country last month for a new posting, talks fondly of local food and the role he played in Malaysia’s quest to be an education hub.

Most often, we concentrate on exchange of business, technology and know-how," says Peter Deubet, deputy director-general of the chamber of commerce. "However, we do promote cultural exchange between the two countries as well. There is more to Indo-German connections than automobiles and engineering.

There has been a flurry of activity on the public diplomacy front in India recently. With bigger economic clout in the international stage, India now feels the need to be seen, heard and engaged. From international conferences to social media campaigns, the Public Diplomacy Division of the Government of India is in overdrive to shape a desired perception of India across the world.

The 24-member delegation belongs to the Korean Conference of Religion for Peace. They are heading to Pyongyang on a four-day visit that will include talks and joint prayer meetings with their North Korean counterparts.

This is the first attempt at cultural diplomacy in the area and the concert discussed is part of a series designed to fulfill the requirements of a grant that provided instruments to the Mosul Academy of Fine Arts Institute. The diplomats who organized the concert are trying to balance the needs of the majority Kurdish Yezidi and minority Arab Muslim and Iraqi Christian populations.

“With nearly one billion tourists crossing international borders, tourism is one of the best way for people to experience, interact with and learn from new cultures. This cultural exchange spurs dialogue among nations and peoples, fostering mutual understanding, respect and ultimately, peace,”

...continued by sharing some facts. "Do you know that Barbados was founded by a freed Nigerian slave? That is cultural diplomacy waiting for us there. Today, the official residence of the prime minister has a Nigerian name... They are asking for (Nigerian) TV content for the Broadcasting Organisation of the Caribbean. They are desperate to connect with us," he revealed.

Carrie Tucker, chief executive of Rodeo China, who has been doing business in China since the 1980s, and is co-founder of Less is Forever More Inc, had said the rodeo exemplified the culture of the American West and the founding history of the US. Tucker added rodeos were still a celebrated part of rural life in the US, but welfare groups here contended it was an outmoded and cruel sport.