With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.  

The author Umme Laila explores how China uses soft power and public diplomacy to reshape its global image. 

The Chinese diaspora in Hollywood is a cultural agent leveraging Chinese soft power and helping the U.S. regain Chinese audiences.

Ireland has placed storytelling at the heart of its public diplomacy strategy. 

image of floating market in bangkok by izzetugutmen via Canva

After two decades of gradual public diplomacy efforts, the Thai government has recently accelerated and formalized its public diplomacy initiatives.

A hand holding a magnifying glass over a newspaper that has the word "culture" by fotosipsak via Canva

This article explores the potential of taking a cultural relations approach to supporting sustainable development.

The Festival of Embassies is an instrument of public diplomacy where ambassadors promote culture, gastronomy and music.

Visitors outside the Mexico Pavilion at Expo 2020 Dubai by Suneesh Sudhakaran/Expo 2020 Dubai (used with permission).

Mexico’s showing at Expo 2020 Dubai demonstrated various strengths in cultural diplomacy, partnerships and more, writes Yadira Ixchel Martínez Pantoja.