“Today, we have uploaded a collection of UAE nation brand logos, which were proposed during the last Cabinet session. The UAE nation brand logo will promote the UAE & tell its story to the world. I want all of you to choose the design you think is best. All the relevant entities shall coordinate to use the logo to communicate the qualities of the UAE in areas like economy, culture & tourism.”

The Chinese government has set up more than three hundred Confucius Institutes in 100 countries as part of a new push to boost its soft power. The centres are usually set up as a joint initiative among a host foreign university, a Chinese partner university and the Hanban, which runs the programme.

SHANGHAI --- Zhao Qizeng, China’s leading proponent of public diplomacy, wrote, “Culture is the soul and life of a nation.” That concept is the driving force behind much of China’s exercise of soft power, and other countries that deal with this superpower need to understand the value the Chinese place on their language, traditions, and other cultural elements of their national life.

India has reached out to Africa with an initiative to foster a People-to-People (P2P) understanding with Africa. “With 70 per cent of the population in Africa and India below the age of 25, promoting engagement between youth in Africa and India is imperative to pave the way for a shared future," said Navdeep Suri, the Joint Secretary, Public Diplomacy Division, Ministry of External Affairs, India.

Building China into a socialist country with strong cultural influences is a core principle... In order to achieve this goal, we must understand how best to enhance China's soft power and introduce the Chinese culture to the rest of the world. Take the book publishing industry as an example.

Turkey steadily since the rise of AKP party in 2002 in power, is investing considerable resources upon expanding its reach both in the Islamic and in the Western world, by the use of Islamic organizations that are spread in dozens of countries and are mainly composed by Turkish-descent citizens. The web of relations and transactions between them and with Turkey are multitude and far-reaching.

...From the perspective of ASEAN, Korea has become a strategically important, economically crucial, and culturally rich partner. Korea’s soft power seems to make its impact felt everywhere in Southeast Asia. It fosters an atmosphere favorable for various exchanges between Korea and ASEAN....