How social media changes our culture and our very lives is something many are researching today. A recent study praised Canada for their online diplomacy and also noted the sheer influence available online to Pope Francis.

The rise of social media in politics is no secret, and more and more world leaders are now turning to Twitter. According to Twiplomacy, a study by Burson-Marsteller, more than two-thirds (67.88%) of all heads of state and heads of government have personal accounts on the social network. For many diplomats, Twitter has becomes a powerful channel for digital diplomacy and 21st century statecraft. As of June 23, 2014, more than 80% of the UN member countries have a presence on Twitter. 

Canada is among a small group of countries that have Twitter accounts for most of their embassies and missions, a global study revealed Wednesday. The study, called Twiplomacy and conducted by the public relations firm Burson-Marsteller, looked at the use of the microblogging site by heads of state and by governments and ministers of foreign affairs.

There are plenty of reasons to learn Japanese. For one, the Japanese are Kings of "Soft Power", or cultural influence. The internet, videogames and children's cartoons are heavily influenced by the cute, cuddly touch of Japanese heritage. While some of this reaches us, it is only the tip of the iceberg.

For a man who delivered the biggest mandate for a single party in several decades through unprecedented leverage of digital space, it is but natural for Prime Minister Narendra Modi to seek the same space as a platform for good governance. Modi gave an inkling of things to come in his ‘victory speech’ after the election results were declared on May 16. It was not a winding, rhetoric-filled public speech but a short and crisp Twitter message, “India has won. Good days are ahead”.

In today's times, China has adopted soft power in a different sense. It is concerned to couch its rise to global power in non-threatening tones. Not wanting, like Germany and Japan in the late 19th and early 20th centuries, to threaten the existing world order and provoke a world war, it wishes to present its rise as harmonious.

The extremist jihadist group leading the insurgency against the Iraqi government is using apps, social media and even a feature-length movie to intimidate enemies, recruit new followers and spread its message. And its rivals – including foreign governments – are struggling to keep up.

A video purporting to show British jihadists urging Western Muslims to join them in Iraq has been released on social media.  The footage - which has not been independently verified - apparently features Britons and Australians fighting for the Islamic State in Iraq and Syria (ISIS).