digital diplomacy

There are plenty of reasons to learn Japanese. For one, the Japanese are Kings of "Soft Power", or cultural influence. The internet, videogames and children's cartoons are heavily influenced by the cute, cuddly touch of Japanese heritage. While some of this reaches us, it is only the tip of the iceberg.

For a man who delivered the biggest mandate for a single party in several decades through unprecedented leverage of digital space, it is but natural for Prime Minister Narendra Modi to seek the same space as a platform for good governance. Modi gave an inkling of things to come in his ‘victory speech’ after the election results were declared on May 16. It was not a winding, rhetoric-filled public speech but a short and crisp Twitter message, “India has won. Good days are ahead”.

In today's times, China has adopted soft power in a different sense. It is concerned to couch its rise to global power in non-threatening tones. Not wanting, like Germany and Japan in the late 19th and early 20th centuries, to threaten the existing world order and provoke a world war, it wishes to present its rise as harmonious.

The extremist jihadist group leading the insurgency against the Iraqi government is using apps, social media and even a feature-length movie to intimidate enemies, recruit new followers and spread its message. And its rivals – including foreign governments – are struggling to keep up.

A video purporting to show British jihadists urging Western Muslims to join them in Iraq has been released on social media.  The footage - which has not been independently verified - apparently features Britons and Australians fighting for the Islamic State in Iraq and Syria (ISIS).

It's a truth of warfare in the digital era: Bullets and bombs often are augmented by status updates and tweets.  The bloody conflict taking place in Iraq is no different.

The inspection arm of China’s Communist Party this week took a break from its historic investigation into the country’s corruption problems to highlight abuse of power from a fresh angle: the fictionalized depiction of crooked Washington shown in the television program “House of Cards.”

June 16, 2014

The advance of an army used to be marked by war drums. Now it’s marked by volleys of tweets.  The Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seizedIraq’s second-largest city last week and is now pledging to take Baghdad, has honed this new technique—most recently posting photos on Twitter of an alleged mass killing of Iraqi soldiers. 

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