Mr Rudd has had strained relations with Jakarta, particularly over the passage of asylum seekers heading by boat to Australia. As the website news.com.au noted: "Kevin Rudd can't do it – no matter how hard he tries – but Australian diplomat Adelle Neary, from Adelaide, has won over the hearts and minds of Indonesia."

Note: While this product can be used by every human being on the face of the earth, it can be especially useful for diplomats, including those involved in public diplomacy.

Under the new situation, public and cultural diplomacy is an important direction for China's diplomacy. We thoroughly implemented the spirit of the Sixth Plenary Session of the 17th CPC Central Committee, actively engaged in public and cultural diplomacy, and vigorously boosted cultural exchanges between China and foreign countries.

Given that so many American groups, from Christian evangelicals and the American Jewish community to the oil lobby, have a position on the U.S.-Israel relationship, it’s hardly surprising the issue generates heated emotions that tend to make the subject impervious to analysis. This affects American decision-making and public diplomacy

“In a world where soft power is so important, the United States is counterproductively compromising its position in a forum that really matters,” said Ronald Koven, who monitors Unesco for the World Press Freedom Committee, an American nongovernmental organization.

Digital diplomacy... has been made possible by the adoption, within diplomatic institutions and government more generally, of digitally-based systems of data creation, transmission and storage using the Internet, social media platforms, computers, and a variety of wireless electronic devices.

All were charged with giving “a right direction to public sentiment” by making himself acquainted with the leading men of the national press. Today we would call this “public diplomacy,” though, of necessity, they operated largely in secret.

The diplomats are learning how to use the advantages of online media in such networks as Facebook and Twitter as well as PR activity in campuses. They are also learning how to use search engines to increase the exposure of Israel's messages.