edelman

Edelman recently released this special COVID-19 edition of the Edelman Trust Barometer.

Pakistani schoolgirl Malala Yousafzai has become a formidable force for rights in the year since the Taliban shot her, but an equally formidable public relations operation has helped her spread her message. The 16-year-old campaigner for girls' education has been nominated for the Nobel Peace Prize, addressed the UN, published an autobiography and been invited to tea with Queen Elizabeth II, achieving a level of fame more like that of a movie star.

APDS Blogger: Martha Adams

Green is not just a color. Culturally, green can have contradictory meanings within its spectrum of usage. It is often associated with slang for money or ‘green with envy’, while the opposite end of its range of meaning is closely related to the Old English verb growan or “to grow” [plant life], or more relevant today, sustainable practices and formation of trust.