Edelman Trust Barometer Special Edition: COVID-19

Who do people trust for accurate and timely information on COVID-19? The media? The government? Where do they get their information? How has this been affected by fake news? How much information on COVID-19 is the public receiving? How much information do they want to receive?

These are some of the questions to which Edelman sought answers in their recent 10-country study, the results of which were published in "Trust and Coronavirus," a 2020 Edelman Trust Barometer Special Report on COVID-19. Edelman is an American public relations and marketing consultancy group, and their Trust BarometerTM is an annual report on trust and credibility compiled by their global research and analytics division, Edelman Intelligence.

Major takeaways from the report include that people trust their employers and the private sector over the government and media. Furthermore, the most relied-upon source of information is mainstream news, and the most trusted spokespeople are scientists and medical doctors.

To learn more about what this means for the role of businesses and corporate responsibility, read the full report here. The executive summary can be found here.


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