A social media campaign aiming at delivering humanitarian aid to Somalia, a country on the brink of famine, through a Turkish Airlines flight has gone viral with backing from celebrities and people across the world. After being initiated with a tweet by Jerome Jarre, the French social media celebrity, on Wednesday, the Twitter hashtags #TurkishAirlinesHelpSomalia and #LoveArmyForSomalia have taken on a snowballing effect with support from a group of celebrities.

The International Committee of All Africa Music Awards has called on the new leadership of the AUC to forge a deeper integration of Africa through cultural exchange, as a way of creating a brighter future for her teeming youth and future generations. [...] “It is worthy of note that African artists are breaking stereotypical and geographical boundaries to make their mark on the music, culture and entertainment scene around the world.

India’s soft-power reach out is undergoing a makeover to meet the challenges of the resource-crunch in spreading its art, culture, culinary traditions, as well as entertainment and spiritualism overseas. Compared to countries like China or the UK, what India has been spending on leveraging its soft-power to win friends overseas remains negligible. Soft-power plays an important part in winning friends and goodwill abroad.

The term "soft power" has been thrown around the media and academic circles for the last couple of years, but its currency has heightened in regards to Australia's relationship with China. All countries practise some form of soft power — the ability to coax and persuade other countries that their culture and values are desirable.

In 1969, John Lennon and Yoko Ono initiated Rock & Roll Diplomacy which, as with most things John and Yoko, was avant-garde: Bed-Ins, Bagism and the Live Peace in Toronto 1969. As a premiere, they involved a politician, the then Canadian Prime Minister Pierre Trudeau. In 1971, George Harrison pursued that path, in his own way too: the New York Concert for Bangladesh.

American ambassadors abroad tend to be low-profile diplomats who host cocktail parties and try not to make waves in their host countries. Not here. Ambassador Rufus Gifford is an A-list celebrity — and even a reality TV star — in this nation of 5.7 million people. On the streets of the capital, the average person knows his name.