McHale calls the Marshall Plan "the greatest example in our nation's history of Public Diplomacy done right." Food was what got the Marshall Plan started, in the form of an interim aid program in 1947-1948, and this is where public diplomacy came in.

The crisis in Libya was full of lessons for all sides involved. Turkey understood that it does not have the power to act without the European Union or the United States; and Europe understood that without Turkey it is unable to conduct effective politics in some regions.

Imagine you are a rising global superpower of 1.3bn people. You have spent three decades ramping up a $5 trillion economy and upgrading your infrastructure. Now you are reopening your national museum—where you tell your story to your citizens and visitors...

The revolutionary upheaval in the Southern neighbourhood and the failures of reforms in most of the Eastern neighbourhood are begging for a revised EU approach to the neighbourhood policy (ENP). In March the EU presented some ideas on ‘a partnership for democracy and shared prosperity’ with the Southern Mediterranean.

At our last week’s discussion on nation branding we asked a question: “What do we tell the world about Latvia with love and pride?” And it was worth listening to the answers. Why?

Baku, Fineko/abc.az. II Forum "Public diplomacy" of the member states of the Islamic Conference (OIC) held at the initiative of the Turkish-Asian Centre for Strategic Studies (TASAM) on 30-31 March in Istanbul.

Public diplomacy is a tool with long-term benefits that are often difficult to measure. Public diplomacy is of limited value in short-term crisis situations. However, during a prolonged struggle, such as the Cold War, a sustained public diplomacy program can have profound effects. One public diplomacy program that is currently in play that bears watching is Poland's efforts with respects to its totalitarian neighbor of Belarus.

One of the more poorly understood aspects of public diplomacy is that it is not a tool for short-term policy goals. Public diplomacy is a tool with long-term benefits that are often difficult to measure. Public diplomacy is of limited value in short-term crisis situations. However, during a prolonged struggle, such as the Cold War, a sustained public diplomacy program can have profound effects. One public diplomacy program that is currently in play that bears watching is Poland's efforts with respects to its totalitarian neighbor of Belarus.