The attractiveness of European culture constitutes a formidable component of the EU's soft power in China. The EU could increase its soft power by further building trust and reducing perceptions of European aggressiveness.

European cinema has over the course of the last century gone from having a seminal role in the invention of the new art form and dominating the international markets, to falling into the shadow of the financially incomparably more viable Hollywood films...

APDS Blogger: Emina Vukic

Within this transatlantic culture, soft power was offered as a complement to hard power – another means to the same end of getting our way in the world, albeit slower. Instead of armies, we actively shipped artists, products, legal systems, video games...