More often than not, it is a perception that knowledge of Chinese will be a vital asset in tomorrow’s job market that is driving demand, he says.

During the past three decades China has made great advances in public diplomacy and it is emerging as a vital tool for the country... But the financial crisis in Europe and the United States means there is a need for urgency in boosting China's public diplomacy.

The 4th Annual European Union Film Festival in China will be held from Nov. 1 to Nov. 30...the EU Film Festival provides a good chance for Chinese people to appreciate EU films and learn about their development, which could also lead the Chinese audience to acquire a better understanding of European culture.

Two decades after the collapse of the Soviet Union, Russia's failure to cultivate power on the global stage using trade and diplomacy is forcing it back into its costly Cold War addiction to missiles and guns.

...it is time for Europe to adopt a different strategy toward Russia, its biggest and most important eastern neighbor. In practice, it means recognizing that Europe’s interests are best served by pursuing its values with soft-power instruments like trade and visa policy, as its relations with North Africa and the Middle East before the Arab Spring show.

Turkish educational institutions in the Balkans have a longer history than Turkish state agencies, in both pre-university and university levels....The schools have managed to gain the confidence of both locals and foreigners by promoting peace and tolerance... In this way, these schools have become a number one choice of the people.

America and Britain invaded Afghanistan 10 years ago, for reasons which were understandable, to wage a short war that was unavoidable...What we have learned is that we hugely overestimated the capacity of our military, diplomatic and intelligence establishments to change other societies.