Given the financial fiasco in the EU in the past two years, EU partisans now seem to be significantly overrating the appeal of membership to prospective candidate nations. Yet that message does not appear to have penetrated the thinking of either Western political leaders or pundits in the policy community.The EU is still the great brass ring of European politics, but it is now a tarnished brass ring.

It bears repeating. The European Union's soft power works. Not always, not everywhere, and not without reverses, but the EU has a transformational capacity to make others adopt their values: free, fair elections; rule of law; market economies that maximize the welfare of citizens; and a pan-European outlook.

Yes, Germans will grumble aboout being on the financial hook for their profligate cousins down south,...But Berlin will ensure that it happens. With great financial responsibility comes even greater power. Merkel now has the opportunity to recreate Europe in Germany's image.

But Europe is not speaking with one voice, despite appeals from the likes of Javier Solana, the former high representative for European Union foreign policy, who has called for unanimous European support for Palestinian membership.

Citizens also appreciate the principles on which his foreign policy agenda is founded - openness to all, excluding so called diplomatic tourism, turning deeds into actions, public diplomacy, economic segment of his foreign policy and most importantly, credibility of his diplomatic engagement.

The Turkish leadership’s anti-Israeli rhetoric has certainly helped boost Turkey’s popularity in the region. But this is not the only dynamic that explains Ankara’s growing soft power influence in the Middle East. Turkey’s economic success, liberal visa policies, and a desire to engage constructively with the main players in the region are also important factors.

“The window for diplomacy is closed.” So said President George W. Bush as the U.S. prepared to launch military action in Iraq. Mr. Bush intended that statement as a message to Saddam Hussein that the U.S. was no longer willing to negotiate and that his immediate departure from power was the only option; but in light of history his metaphor was somewhat ironic. In the aftermath of the attacks on September 11, 2001, the United States missed a number of opportunities to repurpose the enormous outpouring of good will around the world into a focused and potent strategy of public diplomacy.

To establish a longer-lasting world order, the aims have to be set high and broad enough to encompass mutually shared interests...and the working plan should be realistic enough to embrace different developmental strategies for countries in different development stages and having different cultural backgrounds.