This summer the 2012 UEFA European Football Championship will be jointly hosted by Ukraine and Poland: An excellent opportunity for the European community to bond over its favorite sport, and for Ukraine, which for a long time has been aspiring EU membership, to promote its image.

APDS Blogger: Molly Krasnodebska

Throughout the last decade, no message was promoted stronger in the European Union than the idea of a new Europe, which has overcome its past of war and totalitarianism, and has emerged as a normative power standing for international cooperation, democracy, and human rights.

And yet when it comes to the recent events in Ukraine, discussed below, European soft power appears rather meager.

To celebrate World Water Day 2012, the European Commission releases the video "More than Water" which shows concrete results of the EU-ACP Water Facility to provide access to drinking water in the Himba villages in the north of Namibia.

In the region, the step from energy to the vital issue of peace and security is not far. Also, Turkey’s “soft power” as a forerunner of democratization, free trade and a liberalized economy in the Arab Spring, makes its role indispensible.

On March 14 Burmese state TV allowed something that would have been unthinkable...First of all, the generals want to show that they're capable of holding free and fair elections, since that's the only way that they'll get the U.S. and the European Union to lift the sanctions they imposed on Burma years ago.

I am writing today from the world city of London.

Azerbaijan's authorities have intensified their efforts to improve the country's image abroad, hiring PR companies and lobbyists around Europe to burnish its image. Lavish business meetings and events ostensibly dedicated to culture are meant to boost the country's image abroad...

Peter Frisch, a senior political analyst at the European External Action Service...recommended that the EU work with Arab nations to develop more solid tourism strategies, ensure that democratic leaders stay in power, use public diplomacy to talk to the people and reach out to them...