At 36-pages in length, the survey covers everything from the nation’s economy, society and transport to culture, architecture, agriculture, retail and urbanism..."The nation is a pioneer of sustainable energy and a world leader in architecture and urban planning..."

Before public diplomacy, there was propaganda, a term coined by Pope Gregory XV in 1622 when he founded a new college to train missionaries to be sent to Protestant Northern Europe, Asia, and the New World. In this context, it is often noted that the Pope’s intention in making his new congregation responsible for ‘propaganda fide’-literally, propagating the faith-was not to endorse a shared information policy based on deceitful practices. Rather, the connotation of this first use of the term ‘propaganda,’ and its meaning until the twentieth century, was a value-neutral one.

The tough times have seen Irish business rediscover Germany as an important trade partner. It is a given here to have access to and interest in Irish culture, thus cultural diplomacy can have a great reach. Ireland’s cultural chief...sees a need to give Germans a sense of Ireland’s contemporary cultural landscape, particularly as the debate over the future of Europe draws us closer together.

EU embassies all over the world, reflecting the soft power of the EU, which, despite the ongoing euro crisis, is still very much building up the EU brand as a global superpower. The idea of a separate foreign policy for any of the 27 member states has now been made almost completely irrelevant in the context of a common, tightly coordinated EU position.

The event "is in itself an excellent example of important public diplomacy exchanges in the EU-Vietnam relation,” said Mr. Franz Jessen, ambassador – head of the Delegation of the European Union in Vietnam.

Many Europeans realize that their futures are being increasingly dictated by Germany and France...There is grumbling across the continent and an anti-German tone to street protests in Greece..."This crisis is profoundly transforming European integration"

EEAS is actually a major innovation in the field of diplomacy as the first supranational diplomatic service of its kind...In this sense, rather than being an offshoot of just one EU institution, the EEAS is set to become the embodiment of common EU foreign policy...

On 1 December 2010, the European Union (EU) inconspicuously launched the new European External Action Service (EEAS). Much of the world was unaware that anything had changed. But despite its quiet beginnings, the EEAS is actually a major innovation in the field of diplomacy as the first supranational diplomatic service of its kind. To be sure, it was not created from scratch. It builds upon the infrastructure of the 136 Commission delegations around the world that were already in place.