When Coca-Cola's marketers began plotting efforts around this summer's World Cup in Brazil, there was no question a musical anthem would be key to the effort. Four years ago, the company first experimented with the creation of a song tied to World Cup. The remix of K'Naan's "Wavin' Flag" served to weave together campaign elements and gave the marketer a way to tap into local markets. Twenty-four local versions of the song were created, with local artists singing in their respective languages. 

To demonstrate opposition to the upcoming 2014 FIFA World Cup, protests, strikes and direct actions have been sweeping Brazil in massive numbers. Occupying a space next to Arena Corinthians in São Paolo, where the first match will be held, over 10,000 people are protesting in the name of Brazil's Landless Workers Movement (MTST). Around the rest of Brazil, such as in Rio de Janeiro, countless others are organizing smaller protests against the government. Their slogan is #NãoVaiTerCopa, or "There will be no Cup."