fifa

Soccer is truly the world’s sport. It is played and watched by more people across the globe than any other sport.

Every four years, it is the center of global attention when the World Cup is held. It’s as if the World Series and Super Bowl were rolled into one mega-sporting event with viewership in the hundreds of millions.

As the behind-the-scenes diplomacy to halt Palestine's call for Israel to be suspended from FIFA enters its final phase, the head of the Palestine Football Association has provided FIFA with a timely example of why his controversial proposal remains on the table at the forthcoming FIFA Congress. 

While Qatar may be winning rounds in international organizations and associations, it is failing in part as result of continued criticism of its labour system to achieve its public diplomacy goals associated with World Cup.

A just published study highlights how commerce and glitz are reinforcing support for autocracy by international sports associations and undermining the International Olympic Committee's (IOC) newly found resolve to hold potential host cities to human rights standards to which world soccer body FIFA pays lip service.

The latest issue of Sport in Society focuses on “Sport and Diplomacy” and explores the interrelationship between international sports and diplomatic studies since they both have a global public dimension to them that can be systematized. The issue features eight articles including:

As the 2014 FIFA World Cup kicks off to fanfare and protest, we see how soccer and sports diplomacy can improve the image and soft power of Brazil.

Brazil protests

The lasting legacy of the 2014 FIFA World Cup will not be the grand infrastructure or (questionable) economic boom promised by their FIFA overlords.

As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.

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