As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power. Will Brazil's...KEEP READING
PD Implications Abound As World Cup Kicks Off
As the 2014 FIFA World Cup kicks off to much fanfare and protest, attention is drawn towards the role that soccer and sports diplomacy can play in improving the image and soft power of Brazil. We also look at the PD implications of global events and what's in store for Brazil's post-tournament legacy.
Sports Events Boost Nations: Opposing View - USA Today
The Bizarre Reason the Rest of the World Hates the Word "Soccer" - PolicyMic
Featured Expert Opinions: Will the World Cup Help Brazil’s Soft Power? - CPD Blog
World Cup Opinions in 19 Countries: Likes, Dislikes, Predictions - New York Times
World Cup Seen Damaging Brazil’s Tropical-Paradise Image - Bloomberg
Brazil’s Post-World Cup Legacy: Ignore FIFA - CPD Blog
Social Media to Boom During Soccer World Cup - Hollywood Reporter
Brazil’s World Cup Troubles Reveal Country’s Deeper Woes - Boston Globe
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