APDS Blogger: Emina Vukic

Hopefully Mica’s story, which became about baseball as a metaphor for increased relations with Cuba, can thus join the continuum of using baseball for cultural exchanges...Along the way, he experienced a cultural exchange, and learned that when it comes to Cuba and the United States, there is much more that is similar than different.

The China Film Group functions as the Chinese government’s guardian of a film market that recently become the world’s second-largest in box-office receipts behind the United States. On a broad array of business dealings — censorship, distribution and co-productions — it is the conduit for foreign moviemakers hoping to make or distribute films in China.

“Somalia is a bizarre world where in their communities piracy can be accepted as just a job, an acceptable profession, to a degree. The pirates are just trying to survive because there is simply no economy or industry there."

Kazakhstan was decidedly not amused when British comedian Sacha Baron Cohen poked fun at the former Soviet nation six years ago in his rollicking, often profane mockumentary "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan."

One would have thought that after that 1979 Bollywood breach of the Chinese market, Indian movies would have found slow but ready acceptance in that country. However, the next Bollywood film to make as massive an impact was the Aamir Khan starrer 3 Idiots, nearly 32 years later

APDS Blogger: Aparajitha Vadlamannati

At USC on April 6, the Association of Public Diplomacy Scholars held a conference on the Future of Public Diplomacy. Experts, academics, and practitioners gathered to discuss what lies ahead for the field of public diplomacy. There were a couple of major takeaways from the conference.

At a time when all countries are paying attention to the development of their soft power, the film industry is regarded as an important cultural force. A successful film can have a worldwide impact, and even shape the image of a country. With this in mind, the Chinese government has put forward the goal of "going out" for Chinese film industry.