In dealing with these areas of risk, and particularly Syria, Turkey has to take intelligent decisions, ones which reflect close knowledge of its own transformational power and capacity, without allowing itself to be taken in by the bluster. Although the Iraqi, Syrian and Kurdish problems have their divergences and particular features, they are interconnected and interlinked problems.

Then there's public diplomacy. Have we abandoned this completely? What we used to have was a fairly feeble attempt at a public diplomacy function, with some funding for cultural events and expos (which limp along) complemented by plans for some marginally more rigorous programs which were disbanded before they really started (like the ill-fated 'Australia on the world stage' program)

The innovation team is using technology in support of an agenda Clinton calls 21st Century Statecraft. When Clinton arrived at the State Department in 2009, Scott recently told members of the Association of Opinion Journalists, she asked her staff two questions: “How is the Internet changing … international relations and the conduct of foreign policy? … More importantly, what are we doing about it?”

...state media groups push aggressively into overseas territories, buying or opening radio stations and television channels as Beijing develops its "soft power" policy. ... these foreign ventures are often not huge revenue generators, continuing the decades-long tradition in which party mouthpieces consume government funds in return for projecting a positive image of China and its rulers.

In keeping with IMEMO’s longstanding orientation toward economic analysis, “Outlook: 2030” draws heavily on hard economic data, including figures for GDP, labor productivity, R&D investment, currency reserves, population growth and other important metrics... Outlook” even embraces the terms “soft power” and “smart power” coined by Western experts during the past two decades.

After highlighting the Obama administration's focus on soft power, in an uncharacteristically militaristic turn, Clinton emphasized the need for every country to strive for freedom, regardless of the cost.