Hard power concerns traditional power like military forces, whereas soft power covers cultural issues like mass entertainment, Peace Corps volunteers and institutions like the TPP and the Proliferation Security Initiative (PSI).

For the last twenty years the EU’s main foreign policy occupation has been teaching other how to live and making them want what the EU wants. This foreign policy model was reaching its limits already before the crisis as it was hitting the limits of cultural fascination with Europe...

Clever diplomacy, not more Marines, is the answer. The over-extended American Raj has got to face strategic reality or it risks going the way of the Soviet Empire.US foreign policy has become almost totally militarized; the State Department has been shunted aside. The Pentagon sees Al-Qaida everywhere. The US needs the brilliant diplomacy of a Bismarck, not more unaffordable bases or military hardware.

Airpower diplomacy, also known as building partnerships by the U.S. Air Force, offers some distinct advantages over any alternatives. Best thought of as the non-kinetic application of air, space, and cyber power, airpower diplomacy is a form of soft power that’s useful in strengthening existing relationships and developing new ones—while protecting American interests.

Consider how Washington’s new era of austerity and restraint has reduced U.S. foreign policy: Bush started wars and, after having exhausted the alternatives, engaged in massive nation-building efforts...With Obama, it increasingly seems like we are just in it for the killing.

That doctrine relies on downplaying "hard" power capabilities and relying more on "outsourcing" U.S. security concerns to international institutions like the United Nations, negotiating with military competitors (think: the New START nuclear agreement with Russia) and embracing "soft" power initiatives (think: diplomatic "engagement" with Iran).

It's a country where Shah Rukh Khan remains hugely popular. If you walk around the streets of Bali, inevitably someone will ask you if you have seen Kuch Kuch Hota Hai. The soft power of Bollywood is tangible in nooks and crannies of this vast country.

EU embassies all over the world, reflecting the soft power of the EU, which, despite the ongoing euro crisis, is still very much building up the EU brand as a global superpower. The idea of a separate foreign policy for any of the 27 member states has now been made almost completely irrelevant in the context of a common, tightly coordinated EU position.